The stream of warm impermanence

Strangely enough for a podcaster whose whole deal is revisiting high school assigned reading, very little of the plot of J.D. Salinger’s The Catcher in the Rye (1951) sticks in my memory. I know it involved a lot of wandering through the seedier parts of New York City, and that there was a lot of stuff about how phony adults are. There is one passage, though, that I remember clearly and think about often: a section where the novel’s runaway teen protagonist, Holden Caulfield, reflects on the enduring appeal of visits to the American Museum of Natural History. In particular, he describes the life-sized dioramas that—in his mind, at least—never change:

The best thing, though, in that museum was that everything always stayed right where it was. Nobody’d move. You could go there a hundred thousand times, and that Eskimo would still be just finished catching those two fish, the birds would still be on their way south, the deers would still be drinking out of that water hole, with their pretty antlers and they’re pretty, skinny legs, and that squaw with the naked bosom would still be weaving that same blanket. Nobody’s be different. The only thing that would be different would be you.

In this passage, Holden is seemingly describing an actual diorama that was on display in the AMNH when Salinger wrote the book: a depiction of an Inuit woman ice fishing1. The scene has been preserved in a guidebook photograph from 1911:

AMNH
Photo from General guide to the exhibition halls of the American Museum of Natural History (1911)

But in spite of Holden’s prediction of the display lasting “a hundred thousand” visits, just four years after the publication of The Catcher in the Rye the AMNH had replaced that diorama with another, reflecting the changing ethnography of the time:

“Polar Eskimo” installation at the American Museum of Natural History, 1955

Today, of course, neither of these dioramas are still installed, and the term “Eskimo” is considered both overly vague and possibly offensive. Arctic natives are now referred to by their nation names of Innuit or Yupik.

Exonyms aside, in this passage Holden expresses a common assumption: that museums are by definition static, fixed in time, and that the objects they display are and will always be definitive. For some, like Holden, this seeming changelessness is a source of comfort. Others may find the idea petrifying or morbid. For example, Bruce Dickinson of the heavy metal band Iron Maiden has criticized Cleveland’s Rock and Roll Hall of Fame, claiming “Rock and roll music does not belong in a mausoleum […] It’s a living, breathing thing, and if you put it in a museum, then it’s dead.”

Pro or con, immutability is implicit in both Holden’s and Dickinson’s words. But in fact, Museums are in constant flux. Sometimes changes are little. When I was in graduate school in Art History, the nautical artist currently known as Fitz Henry Lane was called Fitz “Hugh” Lane. While art museums everywhere (inluding the Fitz Henry Lane House) have corrected their attributions, I still find myself using the old name out of habit2. Some changes are enormous changes. When I visited the AMNH myself as a young child, the Roosevelt Hall—the grand entryway from Central Park West—did not feature its current display of mounted Barosaurus and Allosaurus skeletons battling. Instead it had a series of bronze statues of Nandi warriors hunting lions3, and the dinosaurs it did have on display on the fourth floor were still walking upright and dragging their tails behind them. And, of course, the most famous dinosaur on display then was the Brontosaurus. The skeleton was one of the first excavated by Earl Douglass at the fossil deposit that would be designated Dinosaur National Monument. I had a toy Brontosaurus that we bought at the museum; it was a mainstay of my childhood, although the tail eventually got chewed away by the dog. And by me.

Marx toys Brontosaurus (mold from 1955). This palaeontologically incorrect toy line is, like so much of my youth, highly collectible.

But as you probably know4, this skeleton was in fact a frankenfossil, an Apatosaurus whose missing skull was replaced with one from a Camarasaurus. When the skeleton was re-mounted in the 1990s to reflect new beliefs about the posture of dinosaurs (no more dragging tails) it was re-labeled as an Apatosaurus. Brontosauri were, in fact, no longer considered a genus. Except in 2015 they suddenly were real again. As Ramona Flowers put it, “Dude…”

change
Bryan Lee O’Malley, Scott Pilgrim’s Finest Hour (Scott Pilgrim Vol.6), 2010

(Warning: Politics) Recently I’ve been thinking about Holden’s dioramas a lot these days in relation to the complaints President Tump has made regarding the Smithsonian Institution’s collections and exhibitions. Putting aside issues of the legality or propriety of the Administration attempting to set policy for an institution that is supposed to be independent of any branch of government, this the culture-wars approach to museums seems to me to be related to the assumption that museums are, or should be, the caretakers of singular, true and timeless narratives.

Museums should, and do, take their role as authorities of truth—or at least, of cultural significance—seriously. Non-specialists visit these institutions in part because they trust curators to know their stuff. Visitors want to be guided through subjects they care about but of which they know little. But curators, conservators, registrars, and others who do know a lot have are also aware of how knowledge is never complete. They design exhibitions to reflect the current state of scholarship, and scholarship—in both the sciences and in the humanities—is constantly questioning and re-evaluating what we think, and asking what has been overlooked, and what assumptions got us here. Truth isn’t a matter of supporting a specific set of beliefs, and the stories we tell—even about ourselves—change the more we know. (end politics)

Nonetheless, I get what Holden is on about. As this blog has documented again and again, I’m full of misplaced nostalgia, and that can express itself as a general aversion to change. I think I have the most nostalgia for things that I wasn’t even around for the first time. As a child, I would visit Youngstown, Ohio’s Mill Creek Park. This park had a nature center that was housed in a 19th Century stone building, and within this was a display of old museum objects, including a shelf full of small animals and plants preserved in large jars of formaldehyde, with their contents written on peeling gum labels in a shaky copperplate script.

biological samples
I couldn’t find any photos of Mill Creek Park’s samples, so instead enjoy this collection of engravings of the zoological preservations of Frederik Ruysch.

These jars both fascinated and horrified me, and they gave me a lifelong love for Victorian and Edwardian museology—stiff taxidermy, dovetail jointed display cases, hang tags, and all the rest. They represent a time when knowledge consisted entirely of collecting, categorizing, and cataloguing. I don’t know if these jars are still on display, but the fear that they may no longer be has kept me from revisiting the park as an adult5.

photo by Kasuga Aho, licensed as CC BY-NC-SA 2.0

My favorite archaic museum exhibit, however, is Mathematica: A World of Numbers… and Beyond. Created by the wonder couple Charles and Ray Eames in 1961, one of the traveling versions of the exhibition is still somehow improbably on display at Boston’s Museum of Science in this, the year of our Lord 2025. This wonder of Mid-Century design could just as well be housed in an art museum. It drips with the charm of 1950’s typography, pastiches of Victorian broadsheet design, and cool, elegant physical objects demonstrating probability, topography, and number theory. A highlight are the “peep show” videos that accompany the exhibition. Here are a few:

Maybe it’s the sheer artfulness of this exhibition that has convinced the Museum of Science to continue to devote to a portion of limited floorspace to its presentation. It could also be that the subject of Mathematica is seen as pretty permanently fixed. But even mathematics changes, and perhaps one day this exhibition will also find its Brontosaurus.

I’m not sure what Holden would make of this essay. Like many of my posts, it sort of chugs along and then stops when I run out of things to say. I guess I hope he would understand that nothing is ever the final word—not museums, not scholarship, and certainly not blogs.


  1. Holden says that the figure is a man, but Holden is wrong about a lot of things. ↩︎
  2. I also still haven’t heard a convincing explanation as to why it was “Hugh” in the first place. ↩︎
  3. These statues, by taxidermist and big game hunter Carl Akeley (or perhaps a separate set of bronze castings), are still housed in Chicago’s Field Museum. ↩︎
  4. Being the kind of nerd that reads my blog. ↩︎
  5. Well, that and having to travel to Youngstown. ↩︎

The Quest Begins Anew

From 1974 until 1977, when I was between six and nine years old, my dad was the minister at Youngstown, Ohio’s First Christian Church. This was a position which came with some strange perks: the church owned a literal mansion, the Myron Israel Arms home, which they called the “Disciple House,” and my family lived in this building for several months after moving to Youngstown from New York City, while we sought an affordable place of our own. Some of my memories of this time include sleeping on a tiny mattress placed in the center of a cavernous, empty room with marble floors1; the bathroom that adjoined it had been furnished sometime in the 1920s in elaborate Art Deco tiling and still had a toilet whose tank hung on the wall overhead and flushed with a pull-chain2.

Disciple House
The crazy mansion of my youth. It was all downhill from here.

The church building and the Disciple House were right next to the Butler Institute of American Art, which I visited often to see the fantastic scale models of masted ships, some tossed in realistic resin waves3. It was also surrounded by the Youngstown State University campus, whose Modernist library I wandered through freely; there was no security in those days, and I explored anywhere that wasn’t locked. As I recall the library had a floating staircase and that seemed like something straight out of The Jetsons.

YSU seniors
YSU seniors in swingin’ ’72.

One day when I was gadding feral4 about the campus, I discovered under a bush a discarded YSU yearbook, the 1972 Neon. The book was in tatters, and many of its pages had been cut to ribbons (presumably to remove personally-relevant photos), but what remained was intact, and so I flipped through it; to my kid mind, whatever this book was, it looked like it was probably full of adult stuff, and that made it enticing. There was a color section of grainy art photos of students staring into sunsets, or their post-degree futures, or whatever. There were stiff group photos of the Math Club and the Libertarian Society (which had four members).

swords and stuff
The Neon, 1972

But then, without warning, near the end of the book there was a many-paged comics section—but not a ha-ha funny comics section. It was a weird fantasy story drawn in the style of Frank Frazetta, featuring a bare-chested barbarian who walked through blasted landscapes strewn with corpses, and who confronted an antagonistic wizard. Interspersed between fantasy panels there were brief vignettes, drawn in a much more cartoonish style that recalled Vaughn Bodē5; these featured (mildly) satirical scenes student life on the YSU campus.

The Neon, 1972

At the end of the story, the wizard opens a dimensional tear and spirits the barbarian away into the present-day university, where the barbarian, not understanding what happened, or why he is surrounded by disaffected hippies, smites everyone dead with his sword. In a final two-page spread he stands alone amidst yet another field of carnage as the entire scene dissolves into the John Tenniel illustration of the hookah-smoking caterpillar from Alice in Wonderland.

Mayerik
The Neon, 1972

Of course, being six or seven, I had no context for any of this. My child-mind saw only death and destruction involving the campus I was currently inhabiting. Looking about, I saw the students wandering to class, long-haired and bell-bottomed, apparently un-smitten by barbarians. I was shaken to my core. What even was this? Why would someone draw this? I was nearly as upset as I was after sneaking a peek at an issue of National Lampoon and reading a photo comic that featured a mother shooting her kids in the head.6

So of course, I did the reasonable thing: I took the yearbook home with me and hid it in my bedroom where my parents couldn’t find.

At first I would regularly steal furtive glances at my contraband for the illicit thrill of its wrongness. But over time, I looked at it less and less, and eventually the yearbook was lost—a casualty, I suspect, of one of the many flooded basements my family suffered after moving to a ranch home with terrible drainage. By that time, I was no longer discomfited by the comic, understanding it to be a pastiche of sword and sorcery tropes; but I did wonder about how it came to be, and who the weirdo responsible was.

Okay, so to cut to the chase that I’m sure you’ve anticipated by now, a few years back I recalled this bit of childhood trauma and I searched online to see if any record of it existed. At the time, I didn’t even remember the title of the yearbook or its specific year, but after a bit of digging I found an online repository of digitized YSU stuff, and lo and behold, after scanning through several PDFs, there was the Barbarian of my youth. And after I re-read the story (and found it neither as frightening nor as confusing as I remembered, I checked the yearbook credits to see if I could find the cartoonist and there he was: Val Mayerik.

If that didn’t make you gasp, you probably weren’t reading comic books in the 1970s, so I will explain: Mayerik was a comics artist who initially made his name in fantasy titles, working alongside and sometimes with P. Craig Russell and Barry Windsor-Smith; eventually he transitioned to illustration, particularly work for TSR games and Magic: The Gathering. But it was in 1973 that he achieved his place in comics history by being the original artist to draw Steve Gerber’s creation Howard the Duck, in Fear 19. The YSU book I had discovered dated only one year before.

Howard's first appearance
Howard the Duck’s first appearance, drawn by Val Mayerik, Marvel Comics’ Fear 19 (December, 1973)

If it isn’t obvious by now, I’m someone who holds onto childhood obsessions, particularly when they’re only half-remembered. Time and again I have attempted to track down a movie, book, or comic that thrilled, horrified, or confused my young mind. These fragments of mental effluvium had their origins in a pre-Internet world, making them difficult and sometimes impossible to recover. Most of the time, when I’m successful in identifying and re-acquiring the artifacts of my memory, they turn out not to live up to expectations. But every once in a while, I am genuinely delighted by the outcome of my search—and the discovery of a young Mayerik’s contribution to my mind’s warping is one of these times.


  1. Or, you know, linoleum? I was a kid, in my mind it was marble. ↩︎
  2. The building was sold to YSU in 1983 to be used for alumni relations and its stately halls were divided into fluorescently lit cubicles. ↩︎
  3. In 2005 the Butler Institute purchased the Disciples’ church building and it is now home to folk art and Americana collections. ↩︎
  4. As all proud Gen-X kids did. ↩︎
  5. This is me editorializing after the fact. No way was I a cool enough kindergartener to know who Vaughn Bodē was. ↩︎
  6. I don’t know what issue this was and I don’t want you to tell me. ↩︎

Less Fun than a Barrel of Crackers

Header image: S.O. Grimes general store, Westminster, Md., c. 1900. Image via Library of Congress.

Another day, another shot fired in the culture wars: this time, the internet is losing its collective mind over the new logo for Cracker Barrel. If you are unaware of the controversy, congratulations—you might consider skipping reading the rest of this essay to remain in blissful ignorance.

To summarize: Cracker Barrel, that paragon of blandly inoffensive roadside dining, has decided that its long-standing theming to evoke early 20th century general stores might be limiting its appeal to Gen Z, and so has embarked on a brand makeover that downplays the hokey country charm. Part of this rebrand is a simplified logo that ditches an illustration depicting a gentleman in overalls perched on a wicker seat ladder back chair and leaning against the titular barrel. (This man, “Uncle Herschel,” was a real person.)

Cracker Barrel logos
Cracker Barrel logos, left: 1977, right: 2025.

To say that the change has not been taken well by the chain-restaurant-going public would be an understatement. Some of those seeing red also see a political conspiracy—from “influencers” who say that the logo is stripping culture and heritage away from rural white Americans, to Fox News hosts claiming that corporate moves such as this logo change are why President Trump needs to send troops to Chicago. Underlying these criticisms is the assumption that the rebrand is part of an insidious “woke” movement perpetrated by American businesses.

The truth is, no corporation wants to touch anything political with a twelve-foot pole, especially these days. Look at what happened to the department store Target, which caught flack from the right for daring to stock pride merchandise, only to get hit even harder from the left for caving to anti-DEI pressure. Walmart and Amazon have also been subject to boycotting headaches over DEI policies and allegations of abetting the Trump administration. No, politics have nothing to do with the decision to change the Cracker Barrel logo—although it remains to be seen if political outrage from consumers can be sustained.1

The rebrand reminds me of a similar kerfuffle last year involving the British confection Lyle’s Golden Syrup. Americans may be confused that such a product exists in the first place; but they would be even more baffled by the logo for the sugar refinery Abram Lyle & Sons, which consists of bees swarming about the corpse of a lion. The company’s motto, “Out of the strong came forth sweetness” points to the source of this imagery, the biblical tale of Samson’s riddle2. All of which is to say that this is the most badass logo ever, as well as being an amazingly long-lived one—it dates to 1883. In 2024, Lyle & Sons decided that this work of art was too morbid, and replaced it with a more anodyne illustration of a syrupy lion. This change was also greeted with political accusations.

Golden Syrup
Lyle’s Golden Syrup rebrand. Original design on left, 1883; new design on right, 2024.

But just because I doubt that these choices were motivated by politics doesn’t mean the detractors don’t have a point: something basic is being lost here. In both cases the companies have discarded character and context in an effort to streamline their identity. I have written previously about the often misguided penchant art directors have towards simplifying their brands. I suspect that the lion’s share (ha) of this tendency is simply following trends, and the current fashion in corporate design is simple, flat typography and short (often single-word) brand names. To the extent that someone actually gave this a thought, the rationale is to remove any attributes that might complicate a consumer’s attitude towards the brand. It also reflects the desire of new executives to mark their territory by peeing on it—see HBO’s constant rebranding, or Elon Musk destroying the only part of Twitter that had any value, its name recognition.

If you want to be charitable, and I try to be when I can, the move towards brand simplification also reflects a longstanding adage in design—be it visual art, design, writing, or engineering: “less is more.” This saying, often misattributed to Mies van der Rohe, emphasizes clarity and utility. The goal is to focus on what is essential. Practitioners of this belief make outsized claims about the effects of this approach. In his seminal work Understanding Comics (1993), cartoonist Scott McCloud claims that idiographic drawings amplify meaning. He also claims that in simplified, “cartoony” design, viewers can insert themselves into the depiction3. I love McCloud to pieces but this all seems a bit farfetched to me.

McCloud
Scott McCloud claims that simplification leads to self-identification. Understanding Comics, 1993.

There’s a lot to be said for purposeful simplicity. Growing up in the 70s and 80s I was surrounded by, and loved, logos by Saul Bass, Milton Glaser, and Paul Rand, all of whom were known for absolutely iconic, geometric, minimalist designs. But these artists, working before digital tools, had to visualize their designs as tight, abstract forms. They did not select something they liked from the font menu, slap it on a generic color shape, shut down Adobe Illustrator and call it a day. Even at their simplest, the great Modernist graphic designers had a sense of context and of play. They weren’t afraid of their work conveying an attitude.

logos
Logos by Saul Bass (left), Milton Glaser (center), and Paul Rand (right)

And it’s attitude that’s missing from the Cracker Barrel rebrand. The original logo wasn’t great, in much the same way that the actual restaurants aren’t great. But it did have a point of view, and that’s what the new design is lacking. As a rule of thumb, good design is supposed to not draw more attention than the message it conveys. But when design fades away into no design, the message also disappears. When you look at the new Cracker Barrel logo, ask yourself: would you even know what good or service it represents if you didn’t already know the brand name? Here, look at what happens when you replace the words:

Lorem Ipsum

Is it a clothing line? Is it a cake mix?


  1. It also remains to see if Cracker Barrel is going to remain committed to this rebrand, given the fact that their stock is being absolutely destroyed. ↩︎
  2. If you’re not familiar with the Book of Judges: Samson, on the way to visit his future bride Timnah, is set upon by a lion. The hero kills the beast with his bare hands. Sometime later he returned to the scene of the attack and found that a colony of bees had made a hive in the lion’s body. Samson eats some of the honey. Returning to marry Timnah, he tells the bridal party (made up of Philistines, who are his sworn enemies) that they must answer a riddle or forfeit their clothes: “Out of the eater, something to eat; out of the strong, something sweet.” Ultimately this story does not end well for Samson, Timnah, or the Philistines. ↩︎
  3. Amusingly, in his essay “Modern Cartoonist,” comics artist Dan Clowes takes exception to McCloud’s theory: “Comics tend to lean toward the iconic (‘The Adventures of a featureless blob'”‘) because it encourages reader identification. Let’s get away from this arena of vagueness (a cheap gimmick designed to flatter the shallow reader)” Eightball 18, 1997. ↩︎